Built by someone who watched good operators get buried by bad agencies

How it started

Gary earned a marketing degree from Kwantlen Polytechnic University and took an in-house SEO and marketing job. Eight months later, despite the results he had delivered, the company laid him off and handed the work to outside agencies. He decided to continue working with businesses on his own.

Gary started freelancing. As more clients came his way, he saw that marketing a local service business called for a different approach. Knowing the industry mattered as much as knowing SEO. He wanted to understand why homeowners chose one company over another, not just how to bring traffic to a website.

Why one trade first

Gary chose to focus on pest control, where homeowners often search because they need help quickly. As his clients started seeing progress, they recommended him to other owners. One company became three, then seven. Much of the work that followed came from those referrals, with owners simply telling each other, “Talk to Gary.”

Four companies contacted Gary within ten days. All had worked with agencies before and were hesitant to try again. Within 90 days, one moved from Google’s second page to #1 in its main city. Another reached the map pack after years of trying, while a third expanded its rankings from one city to eleven.

Those referrals helped Gary build a dedicated agency. Since then, the team has worked with more than 160 pest control companies across North America. Its campaigns collectively generate over 30,000 leads a year for clients.

Why every trade now

A pest problem and a broken furnace are different jobs, but finding someone to fix either often starts online. Homeowners search for a nearby provider, check the map and reviews, and decide whom to call. HomeSEOPros now works with plumbers, HVAC contractors, roofers, and other service businesses, adapting Gary’s search marketing experience to each trade and the areas it serves.