Client Overview
FL Bed Bug Experts, a reputable pest control company based in Florida, is dedicated to providing safe and effective solutions for eliminating bed bugs in residential and commercial settings. They offer top-notch solutions aimed at eradicating those sleep-stealing critters. However, FL Bed Bug Experts recognized they needed help to establish themselves as the go-to resource for bed bug control online.
The Challenges
Despite their expertise and excellent service, FL Bed Bug Experts struggled to garner significant organic traffic and leads. They lacked visibility on the internet, starting with their website. It wasn’t optimized for search engines. This meant search engines weren’t directing potential customers to them and their services. Search engines weren’t effectively showcasing FL Bed Bug Experts’ solutions to people actively seeking help with bed bug infestations.
Even when customers found it, the website wasn’t effectively converting visitors into leads. Calls to action were unclear, and valuable content that could educate and engage potential customers was missing. Visitors landed on the website, but the conversion funnel wasn’t optimized to capture their interest and convert them into paying customers.
FL Bed Bug Experts’ online presence also lacked the credibility and authority needed to stand out in a crowded marketplace.
Without a strong online reputation and a lack of established expertise, potential customers were less likely to choose FL Bed Bug Experts over competitors.
The Solutions
To address these challenges and cultivate a thriving online presence, FL Bed Bug Experts partnered with Pest Control SEO, a leading provider of in-depth SEO services specifically tailored for the pest control industry.
We implemented a comprehensive strategy designed to boost website traffic, generate leads, and elevate FL Bed Bug Experts’ online authority. The exact phrases potential customers were actively searching for when their sleep was being disrupted by bed bugs.
Pest Control SEO In-Depth Approach
Content Audit
We conducted a thorough inspection, identifying gaps in valuable information sought by potential customers. We used this intel to craft informative and engaging content that readers will find useful.
Keyword Research
Using in-depth keyword research, we identified the high-volume, relevant phrases people were actively searching for when facing bed bug infestations. This approach ensured FL Bed Bug Experts’ website hit audiences with the right information, at the right time.
Content Strategy
Through in-depth research and competitor analysis, we developed a high-level strategy centered around targeted landing pages. But we didn’t stop there! We continuously conducted keyword research, updating our target phrases as needed. This ensured FL Bed Bug Experts’ website remained visible, relevant, and always a step ahead of the competition.
Link Outreach
We launched a strategic link outreach campaign, acquiring high-quality backlinks from reputable websites in the pest control niche. This way, they could find valuable content that customers could find when they needed it.
The Results
Christene and Angel wanted only bed bug jobs and wanted to spend less on ads and rely on more organic ways. We did just that. FL Bed Bug Experts now ranks #1 for bed bug exterminators in over 25 cities including #1 in Tampa FL. On top of that, we ranked their GMB #1 in Land O’ Lakes.
As a result, FL Bed Bug experts went from a total of 50 visitors a month to their website from organic search to a whopping 650+ visitors just from organic search!
Overall, FL Bed Bug Experts receives over 75 leads per month increase from organic search alone, a 400% increase from before doing any SEO work with us.
