Client Overview
Fresh Pest is the go-to for safe and effective pest control. They have all the tools to eliminate unwanted guests. The only problem? They weren’t getting the online attention they deserved.
Here’s the deal: tons of people are searching online for reliable pest control companies, but Fresh Pest wasn’t showing up on their radar. This is where we came in. We made sure that prospective clients could find their website by establishing them as an authority figure in their industry.
The Challenges
Despite their expertise and excellent service, Fresh Pest was struggling to garner significant organic traffic and leads through their website. Their online presence lacked visibility. This proved to be a hindrance to their ability to content with potential clients who needed their top-notch solutions and keep their home or business critter-free.
Fresh Pest’s website wasn’t optimized for search engines, making it difficult for potential clients to discover their services. Search engines weren’t showcasing Fresh Pest’s services, leading to a drought of organic traffic. In addition to this, the website wasn’t effectively converting visitors into leads. Calls to action were unclear, and valuable content that could educate and engage potential customers was missing. Finally, Fresh Pest’s online presence lacked the credibility and authority needed to stand out in a crowded marketplace.
Without establishing themselves as a reliable source for pest control, attracting high-quality leads felt next to impossible.
The Solutions
Fresh Pest knew a few SEO tweaks wouldn’t cut it. They craved a complete website overhaul – a digital transformation that would attract new customers and make them the envy of the competition.
We came up with a comprehensive strategy designed to transform Fresh Pest’s online presence. The goal was to boost website traffic, generate leads, and elevate Fresh Pest’s online authority.
Our SEO experts took a deep dive into Fresh Pest’s business, industry, and online presence. We partnered with Fresh Pest to find the most valuable keyword gems - highly targeted phrases that potential customers were actively searching for.
Pest Control SEO In-Depth Approach
Content Audit
A comprehensive content audit evaluated the existing website content and identified gaps in valuable information potential customers might be seeking. We used the results of this process to create a castle of content filled with informative and engaging articles, positioning Fresh Pest as the ultimate name in pest control.
Keyword Research
In-depth keyword research identified high-volume, relevant keywords that potential customers were actively searching for. This paved the way for a loser-focused approach that ensured Fresh Pest’s website hit audiences with the right audience and the right information.
Content Strategy
Through in-depth keyword research and competitor analysis, we developed a high-level strategy centered around targeted landing pages. These landing pages focused on specific themes and keywords.
We didn’t just create a set of landing pages and call it a day. We continuously conducted keyword research, updating our target phrases as needed. This ensured Fresh Pest’s website remained visible and relevant, guaranteeing they always had the edge over the competition.
Link Outreach
Pest Control SEO implemented a strategic link outreach campaign to acquire high-quality backlinks from reputable websites in the pest control niche. This enhanced Fresh Pest’s online authority and improved their website’s ranking in search engine results pages (SERPs).
The Results
The results were phenomenal. In a short 90 days we were able to get Fresh Pest ranked in over a dozen cities in the Round Rock Texas area. Fresh Pest also ranked #3 in the maps section for the keyword “Pest Control Georgetown TX” which brought in 54% increase in number of calls from the GMB alone. This shows our SEO strategies were driving targeted visitors to not only the website but the Google Business profile as well.
Dane had much success with the organic campaign we ran for him and he got a very good offer and since sold the company to a business looking for an established brand in the Round Rock and Georgetown TX area.
Thanks Gary for your wonderful work. It’s not first time I hired him for a digital marketing campaign. On my 2nd SEO campaign with him for my second pest control business, Gary has again showed he can deliver on what he promises. Would recommend!
DaneFresh Pest Control
